Why People Fell for Bernie Madoff
No, it wasn’t just greed. Michael Zhuang writes a short article How Madoff Did It in his investment newsletter titled . He draws on the work of social psychologist Robert Cialdini, author of Influence and Yes!) to show us why people fell for the Madoff Scheme. It’s worth reading.
I am a fan of Cialdini’s work on influence, and I his six categories can be helpful in making a case for a new idea. Zhuang shows how those same powerful psychological forces can be used to manipulate us.
